We are pleased to announce the 2026 Global Medical Advertising Awards.
We look forward to your interest and participation.
The Awards, hosted by the Korea Health Industry Development Institute (KHIDI), is an international medical advertising competition open to all — including Korean and overseas (people from all around the world) medical institutions, related organizations, production companies, and individual creators.
[Awards & Selection]
1. Korea Health Industry Development Institute (KHIDI) Awards
Grand Award – 1 work
Excellence Award – 2 works
- 1 from Video Category
- 1 from Visual Category
Outstanding Award
Special Award – 3 works
From Care / Innovation / Connect themes
[Benefits for Awardees]
- Invitation to Medical Korea 2026 Conference
* Travel expenses (flight & accommodation) supported for overseas winners
- Promotional support through ‘Medical Korea 2026’
* Designated exhibition/promotional space for award-winning works
- Award trophy & certificate
- Promotion through official Medical Korea social media channels
[Eligibility]
Domestic and international medical institutions, related organizations (medical tourism facilitators, agencies, local governments, public institutions, associations, and other healthcare-related bodies), production companies, creators, and individuals or groups of any kind.
[Categories]
Participants may select 1 of 2 tracks:
1. Video Category
Short-form (15–90 seconds)
Long-form (2–8 minutes)
* Hospital/brand introduction videos, patient experience or treatment stories, medical technology & innovation promotional videos, advertising/PR campaigns, and social media shorts (Reels/Shorts/TikTok), etc.
- Care: Content that highlights trust in medical communication, such as patient experience and brand value
- Innovation: Content that showcases future-oriented medical environments, including medical technology, digital health, and AI
- Connect: Content that expresses the process of
how healthcare connects people and countries like global cooperation, overseas patient access, etc.
[awards Ceremony]
Scheduled for March 19, 2026 (Thu)
* Held as a side event of the Medical Korea 2026 Conference
[Inquiries]
International Medical Promotion Team,
Korea Health Industry Development Institute (KHIDI)
✉ kayoung5146@khidi.or.kr
☎ +82 43-713-8924 / +82 2-3701-2123
* Submissions received after the deadline may be excluded from evaluation.
[Evaluation Overview]
Evaluation Process: Two-stage evaluation including Preliminary Screening (document review) and Final Evaluation (expert review)
- (Preliminary Screening – document) Assessment of eligibility, format requirements, completeness of submitted materials, thematic relevance (Care / Innovation / Connect), duplication, and compliance with regulations.
- (Final Evaluation – expert review) Conducted by experts in advertising and the medical field, using five criteria
* 5 criteria (Message Delivery, Creativity & Originality, Completeness & Technical Quality, Global Applicability & Scalability, Public Interest & Ethics)
Evaluation Committee: Comprised of domestic and international experts in medicine, communications, and policy.
[Evaluation Criteria] (draft)
- Distinctive concept & storytelling
- Creative expression and direction
- New interpretation or perspective on theme
25
- Potential for global outreach and utilization
- Suitability for global audiences
- Fit to format (short-form, visual, etc.)
- Visual/technical excellence
- Consistency of structure
- Clarity of core message
- Relevance to target and purpose
- Alignment with selected theme
- Compliance with medical advertising laws and guidelines
- Public value and responsibility
- Accuracy of fact-based representation
[Proposed Schedule]
online Submission : Nov 26, 2025 (Wed) - Jan 5, 2026 (Mon)
Result Announcement : Jan 2026 (individual notification)
awards Ceremony : March 19, 2026 (Thu) Expected
* Held as a side event of the Medical Korea 2026 Conference
The above schedule is tentative. Any changes will be announced separately.
[Important Notes]
Ⅰ. Compliance with Laws and Regulations
All submissions must comply with copyright law, the Medical Service Act, and medical advertising regulations/guidelines.
Ⅱ. Responsibility
All legal responsibility for disputes or issues related to the submitted work rests solely with the submitting institution or individual.
Ⅲ. Copyright & Usage Consent
Copyright remains with the submitting institution/individual regardless of award status.
However, by submitting an entry, participants grant the organizer (Medical Korea, etc.) the right to publish, reproduce, exhibit, distribute, and utilize the work for both non-commercial and commercial purposes.
Award-winning works may be posted on Medical Korea’s official YouTube and social media channels for domestic and international promotion.
The organizer may adjust the format, size, or layout as necessary, provided the essential content is not altered.
Ⅳ. Evaluation Criteria – Public Interest & Ethics
Includes compliance with medical advertising guidelines, public interest and responsibility, and accuracy of factual representation (5-point evaluation).
Ⅴ. Grounds for Disqualification or Non-Award
Submissions that conflict with the purpose of the festival or violate regulations may be disqualified.
If no suitable works are identified during evaluation, the organizer may choose not to select awardees for specific categories or the entire competition.
Video Category
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1. Video Category
Short-form (15–90 seconds)
Long-form (2–8 minutes)
* Hospital/brand introduction videos, patient experience or treatment stories, medical technology & innovation promotional videos, advertising/PR campaigns, and social media shorts (Reels/Shorts/TikTok), etc.
